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 May 16, 2008, 9:01 pm
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China will introduce new laws of copyright


China is to introduce a raft of new laws and regulations this year to help stem rampant violations of Intellectual Property rights.

As part of the "2006 China IPR protection action plan", China will draft and revise 17 laws and regulations concerning trademarks, copyrights, patents and customs, said a statement on the ministry of commerce’s Web site.

The plan, formulated by the National Protection of IPR Working Group along with other government departments, is aimed at "intensifying efforts to protect IPR" and "to crackdown on various illegal rights violations," it said.

It also included a series of measures to step up public awareness and international cooperation. China’s foreign minister, Li Zhaoxing, said that the Chinese government handled more than 39,000 trade mark infringement cases.



Sahara starts travel firm


After having quit the aviation business, the Sahara India group has announced the launch of India’s "largest" travel and tourism company — Sahara Global. The new "$10 billion conglomerate" will have 665 offices across 165 towns and cities both within the country and abroad.

The company will focus on inbound tourism (travellers visiting India), travel overseas, domestic tourism within the country, medical tourism, travel for conferences and exhibitions, NRI travel services and a travel portal backed by a giant satellite network that will facilitate flight and hotel bookings among other things. This was announced by the chief executive officer of the new company Romi Dutta. The Sahara India group had been planning the launch of the company for about 15 months now and operations will commence by the end of the month, Mr Dutta revealed.

The Sahara India group was in the limelight recently after it sold its airline company Sahara Airlines Ltd. (that operated Air Sahara) to market leader Jet Airways for a whopping US$ 500 million. The Sahara Group now plans to pump in Rs 300 crores as investment in the next five years to ensure further growth of its new company Sahara Global.

"We have a population of more than a billion people and a large affluent middle class. The age segment from 15 to 49 comprises 62 per cent of the population," said Mr Dutta, adding that the Sahara Global would target this segment. "We are eyeing the summer vacation market now. For customers anywhere be it Gorakhpur or Guntur, we will provide end-to-end travel services. It will be an enjoyable travel experience," he added. Former Miss World Diana Hayden also endorsed the new company, saying it would treat travellers as "next to God".



Google to pay $90m for ‘click fraud’


Google Inc. has agreed to pay up to $90 million to settle a lawsuit alleging the online search engine leader overcharged thousands of advertisers who paid for bogus sales referrals generated through a ruse known as "click fraud."

The proposed settlement, announced by the company on Wednesday, would apply to all advertisers in Google’s network during the past four years. Any Web site showing improper charges dating back to 2002 will be eligible for an account credit that could be used toward future ads distributed by Google.

The total value of the credits available to advertisers will be lower than $90 million because part of that amount will be used to cover the fees of lawyers who filed the case last year in Arkansas State court. The proposed settlement still requires final court approval.

The lawsuit, filed by Lane’s Gifts and Collectibles on behalf of all Google advertisers, revo-lves around one of the most sensitive subjects facing Google and Yahoo Inc., which runs the Internet’s second largest marketing network.Yahoo, which is also named in the suit, said that it intends to fight the lawsuit’s allegations.

Mountain View, California-based Google makes virtually all of its money from text-based advertising links that trigger commissions each time they are clicked on. Besides enriching Google, the system has been a boon for advertisers, whose sales have been boo-sted by an increased traffic from prospective buyers.

But sometimes mischief makers and scam artists repeatedly click on specific advertising links even though they have no intentions of buying anything. The motives for the malicious activity known as click fraud vary widely, but the net effect is the same: advertisers end up paying for fruitless Web traffic.

The lawsuit alleged Google had conspired with its advertising partners to conceal the magnitude of click fraud to avoid making refunds.The frequency of click fraud hasn’t been quantified, causing some stock market analysts to worry Google’s profits will falter if it turns out to be a huge problem.Google executives have repeatedly said the level of click fraud on its ad network is minuscule — a contention that the proposed settlement amount seems to support.

The $90 million translates into less than 1 per cent of Google’s $11.2 billion in revenue during the past four years. (AP)



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