The domestic IT industry has recorded a growth rate of 32 per cent to cross the 50 billion-dollar mark in 2006-07, says an annual survey.
However, the growth rate in dollar terms stood at 30 per cent.
The export revenues increased by 35 per cent and stood at Rs 1,53,744 crore while the domestic market grew at 27.2 per cent at Rs 73,135 crore, says the Dataquest annual survey of Indian IT industry.
The IT services exports stood at Rs 1,03,647 crore, registering a growth of 37 per cent while BPO services grew by 33.5 per cent to touch Rs 37,800 crore.
Engineering services (Rs 4,146 crore) and entertainment and gaming (Rs 1,810 crore) also emerged as strong export areas, the survey said.
The top eight software firms -- TCS, Infosys, Wipro, Satyam, HCL, Cognizant, Tech Mahindra and Patni-- earned nearly 63 per cent of their export earnings from North America, 29 per cent from Europe and five per cent from the Asia-Pacific region.
Services such as application development and maintenance contributed to nearly two-thirds of the total software export revenues, while infrastructure services and engineering services contributed to five per cent and four per cent respectively.
Microsoft's operating system Windows remained on top (47 per cent) while Linux has also started gaining ground (21 per cent) in the systems software market.
Courtesy : Expressindia.com
Domestic IT mkt reaches $50 bn mark in '06-07
August 2, 2007, 10:51 amGoogle wary of behavioral targeting in online ads
August 2, 2007, 10:49 am
Google Inc is looking to find more links between the searches its users do in order to better target advertising, but the company is reluctant to go much further than that in tracking their behaviour.
Susan Wojcicki, Google vice president of product management for advertising, said on Tuesday Google was shying away from the industry race to deliver tools for advertisers that stitch together a user's various online actions into one profile.
The world's Web search leader has built its business around ads tied to words typed into its search box, which are expected to earn it upward of $16 billion in revenue this year.
In seeking patterns, Google's plans involve tracking the various words typed in a given search session, as opposed to building a deeper user profile over time. The latter is known broadly as behavioral targeting, which has long been seen by many as the Holy Grail of the online ad business, but inevitably raises issues about personal privacy.
"That is not something that we have participated in, for a variety of reasons," Wojcicki told reporters at a briefing at the company's headquarters in Mountain View, California.
"We believe that task-based information at the time (of a user's search) is the most relevant information to what they are looking at," she said. "We always want to be very careful about what information would or would not be used."
At issue is not only users' sense of privacy, but the success of Google's existing business tying Web searches to related ad links, she said. Plus, the intentions of users can be elusive based on any given set of actions.
Google's planned acquisition of advertising tools supplier DoubleClick Inc and the growing level of integration between its various services have raised concerns among privacy advocates over the potential to abuse its growing power.
INFERRING FROM THE LAST SEARCH
Google has been testing for several weeks a new advertising feature that delivers ads based not simply on a specific search term, but also on the immediately previous search, she said.
A user who types 'Italy vacation' into a Google search box might see ads about Tuscany or cheap flights to Europe. Were the same user to subsequently search for 'weather', Google will assume there is a link between 'Italy vacation' and 'weather' and deliver ads tied to local weather conditions in Italy.
While expanding beyond one-for-one correspondence between a consumer's Web search and the ads displayed, Google says its ad targeting remains rooted in search activity rather than trying to deduce relationships from other sorts of user information.
The Google official stressed that this effort to improve ad relevancy does not involve personal information databases.
"What we are very careful about is traditional behavioral targeting," Wojcicki said. "Nothing is stored, nothing is remembered. It all happens within that session."
The longtime Google executive, whose garage became its headquarters when Larry Page and Sergey Brin first set up the company, said Google was hesitant about drawing too many conclusions about users from search terms.
Wojcicki highlighted the problem of a user searching 'video games'. Advertisers might be wrong to assume the searcher was a gamer and not, say, a grandmother, looking for a gift for her grandson, she noted.
Courtesy : Expressindia.com
Susan Wojcicki, Google vice president of product management for advertising, said on Tuesday Google was shying away from the industry race to deliver tools for advertisers that stitch together a user's various online actions into one profile.
The world's Web search leader has built its business around ads tied to words typed into its search box, which are expected to earn it upward of $16 billion in revenue this year.
In seeking patterns, Google's plans involve tracking the various words typed in a given search session, as opposed to building a deeper user profile over time. The latter is known broadly as behavioral targeting, which has long been seen by many as the Holy Grail of the online ad business, but inevitably raises issues about personal privacy.
"That is not something that we have participated in, for a variety of reasons," Wojcicki told reporters at a briefing at the company's headquarters in Mountain View, California.
"We believe that task-based information at the time (of a user's search) is the most relevant information to what they are looking at," she said. "We always want to be very careful about what information would or would not be used."
At issue is not only users' sense of privacy, but the success of Google's existing business tying Web searches to related ad links, she said. Plus, the intentions of users can be elusive based on any given set of actions.
Google's planned acquisition of advertising tools supplier DoubleClick Inc and the growing level of integration between its various services have raised concerns among privacy advocates over the potential to abuse its growing power.
INFERRING FROM THE LAST SEARCH
Google has been testing for several weeks a new advertising feature that delivers ads based not simply on a specific search term, but also on the immediately previous search, she said.
A user who types 'Italy vacation' into a Google search box might see ads about Tuscany or cheap flights to Europe. Were the same user to subsequently search for 'weather', Google will assume there is a link between 'Italy vacation' and 'weather' and deliver ads tied to local weather conditions in Italy.
While expanding beyond one-for-one correspondence between a consumer's Web search and the ads displayed, Google says its ad targeting remains rooted in search activity rather than trying to deduce relationships from other sorts of user information.
The Google official stressed that this effort to improve ad relevancy does not involve personal information databases.
"What we are very careful about is traditional behavioral targeting," Wojcicki said. "Nothing is stored, nothing is remembered. It all happens within that session."
The longtime Google executive, whose garage became its headquarters when Larry Page and Sergey Brin first set up the company, said Google was hesitant about drawing too many conclusions about users from search terms.
Wojcicki highlighted the problem of a user searching 'video games'. Advertisers might be wrong to assume the searcher was a gamer and not, say, a grandmother, looking for a gift for her grandson, she noted.
Courtesy : Expressindia.com
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