More corporates from across the world are keen on setting up operations in India, ranked the top destination for investments and acknowledged as being strategically important to them by global businesses.

The sub-continent has been named the fifth most crucial region in terms of overall strategic importance -- ahead of places like Japan, Brazil, Russia, Australia and New Zealand and only next to the US, Western Europe, China and Japan, according to a New York Stock Exchange survey of top business leaders representing companies from 24 countries.

From US-based Wal-Mart to UK's Vodafone, businesses are betting big on a presence in India.

As much as 42 per cent of the CEOs said that India was strategically key to their business through 2008 -- with 12 per cent terming the country's importance as crucial and 30 per cent as important, said the survey, which took responses from 240 CEOs of NYSE-listed firms.

The US emerged as the most crucial area with 92 per cent of the CEOs finding it of strategic importance. NYSE, however, said this finding is driven partially by the large proportion of the US-based respondents. The US was followed by Western Europe (55 per cent), China (54) and Canada (47).

India was named as the single-most crucial region by one out of 100 companies from across the world, while the ratio was much higher at one out of 48 among the non-US companies.

None of the US companies said India was the most crucial area for their business though the next year.

However, India received top honours in terms of scouting for possible locations to set up operations. A majority 47 per cent CEOs said their focus on India was primarily related to exploring favourable locations for operations or plants.

Courtesy : Expressindia.com

Google and Yahoo are the top online brand names for US consumers, with MySpace a strong contender among young Internet users, a survey showed on Monday.

The survey by JupiterResearch showed Google was a favourite online brand for 36 per cent of those surveyed, compared with 32 per cent for Yahoo.

But MySpace, the fast-growing social networking site, was cited as a favourite by 32 per cent of those in the age group of 18 to 24.

Among other key online brands, Amazon was cited by 20 per cent of those surveyed, eBay by 18 per cent, followed by Microsoft (11 per cent), AOL (7 per cent) and Apple (3 per cent).

The survey asked users to name two of their favourite online brands.

Jupiter said the survey shows users are "brand advocates" who are loyal to a particular website, a fact important for advertisers.

"During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively," said David Schatsky, President of JupiterResearch.

Courtesy : Expressindia.com