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Ranbaxy to market products


Pharmaceutical major Ranbaxy is looking for tieup arrangements with other pharmaceutical companies, both in India and abroad, for marketing the products of these companies. This is a part of its strategy to increase its product portfolio.

Speaking to this newspaper, Mr Ramesh L. Adige, executive director, Ranbaxy said, that the company is actively looking for leveraging its marketing strength to do product marketing for other companies, both in India and abroad. However he refused to name companies he is looking for or the number of such arrangements.

On Tuesday, Ranbaxy has got the approval from the USFDA to market the generic drug Atenolol in the US, where it has a market size of $133.6 million. This approval is the result of a strategic alliance with Ipca Laboratories Ltd of Mumbai, India, who will develop a number of generic prescription pharmaceutical products which will be marketed by RPI in the US.


Digital radio on the rise


The conversion from analog radio to digital radio is well under way around the world and gaining momentum rapidly. Worldwide, the market for digital radio receivers will grow from five million units in 2005, to almost 25 million unit shipments in 2010, says In-Stat, a high-tech market research firm.

"The primary factors contributing to this expected growth are falling receiver prices, an increase in the amount of compelling digital programming, significant boosts in promotion and advertising of digital radio, and enhanced functionality of digital radio receivers," it says. "Overall, digital radio is still an emerging market."

Year of the ‘zombies’

In the connected world, a remotely controlled army of computers is called a ‘zombie’. And it was the ‘zombies’ who had a ball in cyberspace in 2006, accor-ding to Commtouch. Zombies accounted for a 30 per cent inc-rease in the amount of spam sent to email boxes, the email security firm says.

"Spammers invested this year in building huge globally distributed botnets, some containing as many as 200,000 compromised zombie computers. Zombies have sprung up in every corner of the globe as they seek out weakly protected computers with fast Internet connections, primarily home broadband users. Commtouch Labs has identified that the largest single number of zombies exists in the US (21 per cent of all zombies globally), with Germany coming in a far second place (nine per cent of all zombies globally). Many countries have a small amount of zombies, less than three per cent, of the world’s zombies," the 2006 Spam Trends report by Commtouch says.

How they work

Commtouch says that botnets work by taking over large numbers of PCs and using them as bots to launch massive, short-wave attacks. Since the distributed attack is made from millions of otherwise innocent computers, no specific IP address can be identified as the culprit and bloc-ked. "Zombies are usually activated for brief outbreaks lasting an average of 2-3 hours, and then they are deactivated by their controllers until they launch the next attack. Zombie fighters are making a co-ncerted effort to bri-ng down botnets but are having little success due to their so-phistication," it says.


Mobile VAS to rake in Rs 4,560cr by ’08


The Mobile Value Added Services (Mobile VAS) industry could be worth nearly Rs 4,560 crores by the end of 2007 from its current size of Rs 2,850 crores, according to the findings of the Mobile Value Added Services report jointly prepared by the Internet And Mobile Association of India (IAMAI) and IMRB International.

The report reveals the break up of the current market size at Rs 2,850 crores, where P2P (person to person) SMS or text messaging continues to dominate the industry with Rs 1,140 crores, followed by ringtones including caller ring back tones (CRBT) at Rs 1,026 crores, P2A (person to application) and A2P (application to person) contributing Rs 428 crores, games and data at Rs 171 crores and others (like MMS) add Rs 86 crores.

"This is the first attempt at a market estimate for the industry and we are hopeful that government and industry will now look at the mobile VAS industry with the attention that is due to it," said Dr Subho Ray, president, IAMAI.

The P2P SMS revenue accrues completely to the telecom operators. The remaining mobile VAS revenues are distributed among content owners, developers and the telecom operators on a revenue sharing basis, the report states.

Moreover, in the case of mobile VAS (except P2P SMS) the revenue sharing arrangement is heavily in favour of telecom operators.

This model is significantly different from more developed markets such as China where the operators are entitled to 20-30 per cent of the revenue only.

In the case of enterprise solution services, the revenue share arrangement between operator and short code owner is typically 70 per cent and 30 per cent respectively.

According to Dr Ray, "For the market to grow and come out with innovative solutions these issues must be set right at the outset."

"Revenue sharing and schedule of payments which is currently heavily in favour of telecom operators should be rectified.

The government should frame stable and long-term policies and finally intra-industry issues such as intellectual property rights, without which the industry will not be able to sustain growth should be addressed immediately," Dr Ray


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