Mediker, the anti lice brand from leading FMCG major, Marico Ltd, has introduced Mediker Naturals with 100% natural actives. Available in oil and shampoo format, Mediker Naturals is a result of intensive research by the Marico Research & Development team. For the first time in India, an anti-lice treatment product has been developed that has moved beyond chemical based ingredients and contains all natural ingredients like camphor, neem oil, custard apple seed extract and coconut oil. These ingredients not only make Mediker Naturals 100% natural and safe, but also completely effective in removing lice ensuring that children across India can now enjoy a lice free childhood.

Increasingly across the world people are going for products with natural ingredients. Most of the anti-lice treatments available in the market today have to resort to chemical formulations to be effective. Mediker Naturals, with its 100% natural actives, comes as a blessing for parents, as it effectively removes lice without any of the side effects associated with chemicals.

“Mediker Naturals has been specially developed, given the high lice incidence in our country and parents’ concern about using harsh products on their kids. With 100% natural ingredients, Mediker Naturals is a simple solution to address this concern and free a child from the menace of lice,” says R Chandra Seker, Category Head, Marico Limited.

Mediker Naturals fights lice with its 100% natural actives which effects lice by:
- Custard apple seed extract : Increases mortality rate of louse
- Neem: Interferes in the life cycle of the louse thereby further increasing mortality rate
- Camphor: Cools and soothes; reduces itching caused due to lice
- Coconut Oil: Conditions hair, makes it soft & smooth
Childhood is synonymous to freedom and happiness. And lice can create havoc in a child’s life by creating immense physical and physiological problems. Problems like anemia, pediculosis, lack of concentration, bleeding through excessive scratching, rejection, social embarrassment, etc. can add to the child's growing pains. Consumer studies reveal some frightening statistics about the incidence of lice in our country. Nearly 8% of the kids, especially in the age group of 5 – 12 years, in our country suffer from lice problem.

Mediker Naturals is available in oil and shampoo format across all stores at Mediker Natural oil is priced at Rs. 7 (15ml), Rs. 10 (25ml) and Rs. 19 (50ml) and Mediker Natural Shampoo is priced at Rs. 7 (9ml sachet) and Rs 36(50ml).

Jumpin, the fruit juice brand from the Godrej Beverages & Foods Ltd (GBFL) stable is revitalizing its brand profile with an innovative and fresh Integrated Marketing Communication (IMC) plan to tap the rapidly growing juice market in India. It has launched a new advertising campaign that revolves around the Jumpin brand and emphasizes a strong association with the fun element of life. “Jumpin. Sip Sip mein BOING,” is the tag line for the campaign based on a specially conceptualised sound property called ‘BOING.’

The advertising campaign is supported by a new package design targeting children in the age group of 5-12 years. Jumpin will be available for the first time in PET bottle sizes of 500 ml, 1 litre
and 1.5 litres all over India. The new range of Jumpin is priced at Rs. 10 for 200 ml Tetrapack, Rs. 20 for 500 ml, Rs. 35 for 1 litre and Rs.45 for 1.5 litre PET bottles.

Talking about the marketing initiative, Mr. A. Mahendran, Executive Director, GBFL, said, “The fruit drink market in the country has been growing at approximately 30 per cent per annum for the last two years. We plan to capture 10 per cent of the market in the first year, by going all out with our IMC plan, which includes the new ad campaign, sampling, ground promotions and tie-ups. GBFL is aggressively investing to promote the brand among its target audience.”

The TVC conceptualised by Madison Creative shows a Jumpin kid chasing a Kangaroo who runs away with his father’s sunglasses. The kid manages to beat the kangaroo and get the sunglasses back which clearly highlight the brand’s positioning that Jumpin drinkers are winners. The tagline, ‘Jumpin. Sip Sip mein BOING’ aims to bring out the consumer benefit – have fun and be admired by others.
Jumpin has plans to air the TVC aggressively in all the kids channels and has also tied up with Hungama Channels ‘John aur Kaun’ a talent hunt show for kids to get the brand associated with the younger generation.”

The company is also in the process of bringing the Jumpin experience to children by creating a Jumpin Measure Your BOING contest in all the leading malls in the country as part of the ground promotion strategy. Sampling and distribution is another approach planned for visibility and branding among the target audience.

Blue Dart, India’s largest air express, courier and package distribution company, is offering a special scheme for students called Students Special Offer (SSO) giving them a 50% discount on delivery charges for admission/ application documents to be submitted to collages within India.

The Offer is available to High School Students applying for graduation and college students for post graduation studies within India. The documents will include - college/university application forms, mark sheets, certificates, fee drafts/cheques and other administrative documents. The eligibility for the scheme is that the envelope should be addressed to the college, University Academic Cell or the Admission Centre.

Tulsi N. Mirchandaney, Senior Vice President, Marketing & Projects said, “In today’s competitive scenario, students need to apply to many educational institutions. On an average each student applies to 5-6 colleges. Their primary requirements are reliability, and timely submission with the option of tracking the movement of the package. Blue Dart has created a reputation among corporates to ship their highly critical documents which are time sensitive; therefore we have introduced this offer for students at this critical juncture.”