ArcelorMittal, the world's biggest steel maker, on Monday launched its global brand to reflect the identity of the new company formed after the merger of Arcelor and Mittal Steel.

The brand is based on the theme of 'Transforming Tomorrow', with sustainability, quality and leadership as the three main values, a company statement said.

"We wanted a positioning which not only reflects the strategy of the business but also reflects the responsibility we have as the leading player in our sector and one of the largest companies," ArcelorMittal President and CEO Lakshmi Niwas Mittal was quoted as saying in the statement.

Mittal said the launch of the brand was also an important part of the integration process, in that it created a common bond for employees and a clear set of values. The integration process of the two companies was progressing well, he added.

Observing that the steel industry was in a stronger position due to consolidation and globalisation, Mittal said, "as a sector leader, we expect ArcelorMittal to remain at the forefront of this transformation".

NRI tycoon L N Mittal-controlled Mittal Steel had last year acquired its nearest rival Luxembourg-based Arcelor to create the world's biggest steel empire.

The company has revenues of around USD 88.6 billion and produces 118 million tonnes of the alloy, nearly 10 per cent of the global steel production, the statement said.

ArcelorMittal is also launching its new 'Boldness Changes Everything' global advertising campaign, the statement added.

Courtesy : Expressindia.com

Apple Inc will start selling its iPhone on June 29, a debut that will test whether the company's design success with Mac computers and iPod media players can carry over into mobile handsets.

Apple announced the date on Sunday with three television commercials showing off the phone's large touchscreen and ability to watch video, play music and display photos. The ads can also be seen on the company's Website.

The date was confirmed by a company spokesman.

The iPhone will cost USD 500 or USD 600 depending on the amount of memory included and will be sold through the online and physical stores of Apple and AT&T Inc., which is the exclusive service provider for the device.

Apple's chief executive, Steve Jobs, unveiled the iPhone in January after months of speculation that the company was working on a mobile phone that would include some features of its popular iPod music and video players.

The company's stock has been sensitive in recent weeks to any rumors about the iPhone's launch.

Last week the shares rose on one media report that the phone would launch on June 20. In mid-May the shares fell after a technology news Website posted an e-mail purportedly from Apple that claimed the phone would be delayed. Apple said the e-mail was a hoax.

Apple shares rose 7 per cent last week and has nearly doubled over the past year.

Courtesy : Expressindia.com