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 July 5, 2008, 3:04 am
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Godrej relaunches all new Shikakai


Godrej Consumer Products Ltd. (GCPL), a leading player in the Indian FMCG industry, today, relaunched Godrej Shikakai AmlaPlus conditioning hair soap. The all New Godrej Shikakai is now enriched with natural ingredients, namely Shikakai, Amla and Bhringraj that cleanse, condition and nourish your hair, keeping it soft, silky and shiny. It has AmlaPlus conditioning that provides conditioning comparable to shampoos.

Commenting on the launch, Mr. H. K Press, Executive Director and President, Godrej Consumer Products Ltd. said, “Even though there is an increasing demand for shampoos, there is a definite demand amongst traditional Indian women for hair care soaps. Godrej Shikakai has natural ingredients, and is a convenient and inexpensive way to have clean, shiny and healthy hair. This is the result of our continuous efforts to offer improved products to our consumers.”

Within the Hair Soaps category, Shikakai is the biggest segment commanding a 60 per cent market share. In the Shikakai soap segment, Godrej Shikakai is the market leader. The New Godrej Shikakai comes at an MRP of Rs. 15/- for 100 gm and has been launched with a consumer offer of Buy 3 Get 1 Free for Rs. 45/- .


Apple Unveils New MacBook Featuring Intel Core Duo Processors


Apple® today unveiled the newly designed MacBook™, the world’s most advanced consumer notebook featuring the Intel Core Duo processor and a gorgeous new 13-inch glossy widescreen display, all in a sleek design that is up to five times faster than the iBook® and up to four times faster than the 12-inch PowerBook®.* Together with the 15-and 17-inch MacBook Pros, the new MacBook completes Apple’s Intel-based portables lineup and replaces both the iBook and the 12-inch PowerBook. Apple’s entire portables lineup now offers Intel Core Duo processors; a built-in iSight™ video camera for video conferencing on-the-go; breakthrough Front Row media experience with Apple Remote; and several advanced features including DVI with dual display support, optical digital audio input and output, Gigabit Ethernet, Sudden Motion Sensor, Scrolling TrackPad and MagSafe™ Power Adapter.

“Apple began the transition to Intel Core Duo-based notebooks in February with the 15-inch MacBook Pro, and now just 90 days later we have completed the transition with the release of the all new MacBook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The complete MacBook lineup leads the industry with Apple’s trademark innovative design and advanced mobile features—from top to bottom it is the best notebook line that we have ever offered.”

With prices starting at just $1,099, the MacBook lineup includes three models: a 1.83 GHz and 2.0 GHz MacBook in a newly designed, sleek white enclosure and a 2.0 GHz MacBook in a stunning new black enclosure. The new MacBook offers performance up to five times faster than the iBook and up to four times faster than the 12-inch PowerBook with a completely new system architecture including a 667 MHz front-side bus and 667 MHz DDR2 SDRAM memory expandable to 2GB. At about one-inch thin, the new MacBook is 20 percent thinner than the iBook and features a gorgeous new 13-inch glossy widescreen display. With a display that is 79 percent brighter than the iBook and the 12-inch PowerBook, the MacBook provides incredibly crisp images with richer colors, deeper blacks and significantly greater contrast. At a resolution of 1280 x 800, the MacBook display provides 30 percent more viewing area than the iBook and the 12-inch PowerBook.

Every new MacBook comes with a built-in iSight video camera for video conferencing on-the-go using Apple’s award-winning iChat AV, or recording a video Podcast or iMovie® using iLife® ‘06. MacBook also includes Photo Booth, Apple’s fun-to-use application that lets users take quick snapshots with the built-in iSight video camera, add entertaining visual effects and share their pictures with the touch of a button. The new MacBook gives customers a simple way to enjoy their digital lifestyle content wherever they go—including music, photos and videos from across the room using the Apple Remote. With Front Row, users can effortlessly access shared iTunes® playlists, iPhoto® libraries and video throughout their home via Bonjour™, Apple’s zero configuration wireless networking built into Mac OS® X.

Designed to withstand the rigors of life on the go, every MacBook comes with Apple’s MagSafe Power Adapter, created especially for mobile users that makes charging the notebook’s battery easier than ever by magnetically coupling the power cord to the MacBook. The MagSafe Power Adapter safely disconnects from the notebook when there is strain on the power cord, helping to prevent the notebook from falling off its work surface. Every MacBook also includes Apple’s Sudden Motion Sensor that is designed to protect the hard drive in case of a fall, and all MacBooks include a Scrolling TrackPad to easily scroll through long web pages or pan across large photographs.

With the latest high-performance connectivity options, every new MacBook includes built-in 10/100/1000 BASE-T Gigabit Ethernet for high-speed networking, built-in AirPort® Extreme 802.11g WiFi for up to 54 Mbps fast wireless networking**, built-in Bluetooth 2.0+EDR (Enhanced Data Rate), two USB 2.0 ports, combination analog and optical digital audio input and output ports, and a mini-DVI video output to connect up to a 23-inch Apple Cinema HD Display.
Every MacBook includes iLife ‘06, the next generation of Apple’s award-winning suite of digital lifestyle applications featuring iPhoto, iMovie HD, iDVD®, GarageBand™ and iWeb™, a new iLife application that makes it super-easy to create amazing websites with photos, blogs and Podcasts and publish them on .Mac for viewing by anyone on the Internet with just a single click. All the iLife ‘06 applications run natively on the new Intel-based MacBooks for maximum performance.

Every MacBook also comes with the latest release of the world’s most advanced operating system, Mac OS X version 10.4.6 “Tiger” including Safari™, Mail, iCal®, iChat AV, Front Row and Photo Booth, running natively on Apple’s Intel-based notebook line. Mac OS X Tiger includes an innovative software translation technology called Rosetta that lets customers run most Mac OS X PowerPC applications seamlessly.*** Intel-based Mac customers have more than 1,700 Universal applications to choose from and the list is growing each day with hundreds of developers including Adobe, Quark and IBM’s Lotus division announcing support for Mac OS X Intel-based applications. An updated list of Universal applications for Mac OS X is available at guide.apple.com/universal.


30,000 Škoda’s now on Indian roads


ŠkodaAuto India, a fully owned subsidiary of ŠkodaAuto a.s., Czech Republic (Volkswagen Group), one of the premium automobile manufacturers in Europe, today announced the roll out of its 30,000th car in the Indian automobile market. This milestone was achieved in a short span of just four and a half years since its inception in November 2001. The announcement was made in Aurangabad, where the company has its only assembly plant outside Europe.

Speaking on the occasion, Mr. Lukas Folc, Managing Director, ŠkodaAuto India said, “We operate in the premium segment and to achieve this milestone in such a short span of time was above our expectations too. Over the years we have established a great connect with our customers providing them with products that offer safety and quality along with luxury and style. Currently we have 14 products in the luxury segment catering to the various price points and customer requirements. Today we are the only luxury segment player to have three production lines operational. We are already the largest European carmaker in the country and have a market share of over 33 % in the segment.”

“We have an ambitious sales target of 13,500 units for the year. We are also increasing our dealer network from 41 to 51. These plans were drafted following the support and confidence bestowed upon us by the 30,000 strong Škoda families of proud owners,” Mr. Folc added.


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