Cashing in on the boom in the country's retail sector leading booksellers as well as publishers are now turning online to boost sales.
After setting up book cafes that offer customers facilities to sip tea, listen to music or browse the net apart from buying books, New-Age bookstores are now looking to expand their customer base through online sales.
According to estimates drawn by the Central Statistical Organisation Statistics, 2006, the total books, music and gift retail industry in the country that is currently pegged at Rs 11,500 crore has witnessed an increase of 17.3 per cent from last year.
Spurred on by the boom in the country's retail industry there has been a sustained efforts by booksellers to change the way books are purchased.
Many leading bookstores and retail chains such as Oxford, Landmark and Crosswords have transformed the older bookstore format. With an average size of 8,000 sq ft to 15,000 sq feet that is around eight times that of the traditional stores, these newer stores sporting facilities for readers for reading, drinking tea as well as listening to and buying music and movies.
Dehradun-headquartered 'The English Book Depot Book Cafe,' for example seeks to change the shopping and retailing of books in the country.
"Our mission is to set up a chain of Book Cafe outlets all over India, to offer a superior book shopping experience and to reinvent the way the books are bought and sold in India," says Sandeep Dutt, the Managing Director and Chief Executive of the EBD Book Cafe Pvt Ltd.
Courtesy : Expressindia.com
After setting up book cafes that offer customers facilities to sip tea, listen to music or browse the net apart from buying books, New-Age bookstores are now looking to expand their customer base through online sales.
According to estimates drawn by the Central Statistical Organisation Statistics, 2006, the total books, music and gift retail industry in the country that is currently pegged at Rs 11,500 crore has witnessed an increase of 17.3 per cent from last year.
Spurred on by the boom in the country's retail industry there has been a sustained efforts by booksellers to change the way books are purchased.
Many leading bookstores and retail chains such as Oxford, Landmark and Crosswords have transformed the older bookstore format. With an average size of 8,000 sq ft to 15,000 sq feet that is around eight times that of the traditional stores, these newer stores sporting facilities for readers for reading, drinking tea as well as listening to and buying music and movies.
Dehradun-headquartered 'The English Book Depot Book Cafe,' for example seeks to change the shopping and retailing of books in the country.
"Our mission is to set up a chain of Book Cafe outlets all over India, to offer a superior book shopping experience and to reinvent the way the books are bought and sold in India," says Sandeep Dutt, the Managing Director and Chief Executive of the EBD Book Cafe Pvt Ltd.
Courtesy : Expressindia.com