Pizza Corner India Private Ltd, part of the Lebanese billionaire Fed Mouawad-owned Global Franchise Architects, is on a growth over-drive with plans firmed up for increasing its footprint abroad, registering its presence in North and Western India and taking its pizza outlets to Tier II-III towns in the hinterland of India.
And if that's not enough, after launching its second brand — Coffee World in India — GFA also wants to bring in speciality brands, New York Deli and Cream & Fudge Factory by early 2006.New York Deli is a start-up brand, which offers fresh soups, salads and sandwiches while Cream & Fudge Corporation offers premium ice cream.
Chief operating officer, GFA, said, "Over the years (since 1996), we have consolidated our presence in the South and now GFA is looking at a North India push. We will be launching Pizza Corners in New Delhi and Agra later this week." More stores in Tier II towns such as Hissar, Guntur, Rajahmundry, Vijayawada, Cooimbatore and Salem have have also been planned. They should be up
And running by April 2005, adds Mr. Dutta. GFA was formed with Mr. Mouawad as its chairman after the merger of two partners, GRI Investments and FM Investments. It has invested nearly $9 million in Pizza Corner India.On the company's target, Mr. Dutta said, "We are looking at 70 Pizza Corner outlets by April with an equal focus on the metros in the East and West, prime Among them being Mumbai and Kolkata." Targeting children, IT pros and the mall-multiplex culture, as its growth drivers, Pizza Corner is also confident of making money at the end of this financial year.
"In a business where returns on investment normally take one-and-half years to two years, GFA will be making profits next year," explained Mr. Dutta.
And if that's not enough, after launching its second brand — Coffee World in India — GFA also wants to bring in speciality brands, New York Deli and Cream & Fudge Factory by early 2006.New York Deli is a start-up brand, which offers fresh soups, salads and sandwiches while Cream & Fudge Corporation offers premium ice cream.
Chief operating officer, GFA, said, "Over the years (since 1996), we have consolidated our presence in the South and now GFA is looking at a North India push. We will be launching Pizza Corners in New Delhi and Agra later this week." More stores in Tier II towns such as Hissar, Guntur, Rajahmundry, Vijayawada, Cooimbatore and Salem have have also been planned. They should be up
And running by April 2005, adds Mr. Dutta. GFA was formed with Mr. Mouawad as its chairman after the merger of two partners, GRI Investments and FM Investments. It has invested nearly $9 million in Pizza Corner India.On the company's target, Mr. Dutta said, "We are looking at 70 Pizza Corner outlets by April with an equal focus on the metros in the East and West, prime Among them being Mumbai and Kolkata." Targeting children, IT pros and the mall-multiplex culture, as its growth drivers, Pizza Corner is also confident of making money at the end of this financial year.
"In a business where returns on investment normally take one-and-half years to two years, GFA will be making profits next year," explained Mr. Dutta.