Google, the world’s leading search engine, will be looking into providing SMS, book, mobile and community based searches in the near future, as it gets aggressive in the Indian market and looks to generate advertising revenue in the country.
"SMS-based searches to target the mobile market and community-based searches, especially targeting people who frequent cyber cafes in India, are a few localisation end products that we could launch in India. Such products could be launched in India first before being launched globally," said Ms Sukhwinder Singh Cassidy, vice-president Google (Asia Pacific and Latin America), at a press conference in Mumbai on Thursday.
Google will also focus on searching content that they don’t currently provide, such as book and mobile based searches, specific to the Indian market, added Ms Cassidy.Earlier this week, Google announced the opening of their business operations in Delhi and Mumbai, as it expects the Indian e-commerce industry to become a Rs 800-crore industry in the coming year
"SMS-based searches to target the mobile market and community-based searches, especially targeting people who frequent cyber cafes in India, are a few localisation end products that we could launch in India. Such products could be launched in India first before being launched globally," said Ms Sukhwinder Singh Cassidy, vice-president Google (Asia Pacific and Latin America), at a press conference in Mumbai on Thursday.
Google will also focus on searching content that they don’t currently provide, such as book and mobile based searches, specific to the Indian market, added Ms Cassidy.Earlier this week, Google announced the opening of their business operations in Delhi and Mumbai, as it expects the Indian e-commerce industry to become a Rs 800-crore industry in the coming year