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 August 20, 2008, 9:33 pm
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Oracle may set up IT lab in India

Oracle said on Tuesday that it has launched an Embedded Business Unit (EBU) for Asia-Pacific and Japan, marking a significant move from the world’s largest enterprise software maker to penetrate the embedded systems market in this region, including India."The Oracle EBU plans to establish licensing agreements with Independent Software Vendors and Original Equipment Manufacturers, allowing them to integrate Oracle software directly into end-user devices such as handsets, home appliances and automobiles," an Oracle India release said.

"Real-life applications of embedded systems are infinite, and range from the practical today to the more futuristic. What they all have in common now is their advanced intelligence. Embedded systems are becoming much more data-rich-capturing, storing, anal-ysing, and sending information to enable innovative device functions," said Mark Barton, vice-president, EBU, Asia Pacific and Japan.

Embedded systems are specialised computer systems that are tailor-made for the devices they control. Embedded systems typically comprise of a microprocessor or microcontroller, run by a real-time operating system, data management software and other applications. The systems are built to meet real-time constraints with a combination of special purpose hardware and software tailored to the system’s requirements."Embedded systems will ultimately enhance the end-user experience and allow Indian enterprises to build true innovation and competitive edge into their wares," said Krishan Dhawan, managing director, Oracle India.

"With the phenomenal growth in both the production and consumption of technology products in the country, India has only scratched the surface in our applications of embedded systems." The newly for-med Oracle EBU will focus on 3G mobile phones, smart phones, and PDAs provide a growing market for personal and software use.

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