On an average, Gujarati films are generally written-off as substandard stuff, even inferior in comparison with run-of-the-mill Hindi films. But the release of comedy film Baap Dhamaal Deekra Kamaal (BDDK) has dispelled the notion to some extent.
Released on August 15 along with other Hindi movies like God Tussi Great Ho and Bachna Aye Haseeno, the film is being cited as a landmark in Gujarati cinema. It was released in 30 cinema halls across the state. The distributors claim that the film took the box-office by storm on the first day of its release and raked in more moolah than its Hindi counterparts.
The film stars Asrani and Mahesh Kanodia in major roles. The rags to riches story revolves around an ordinary grocery shop owner, played by Kanodia, who is supported by his friend, Asrani through thick and thin. After becoming a billionaire, Kanodia becomes haughty and wayward. However, its his three sons who teach him how to remain grounded.
Acknowledging the declining interest of the viewers in Gujarati films, the distributors said that BDDK has proved that if a film is released with well-set targets; has a good story, is of a superior production quality and delivers a proper treatment to the subject, then it can be a hit with the viewers.
That the film has been released simultaneously in 30 cinema halls across the state is in itself a big achievement for the Gujarati film industry, said Pradyuman C K, the film’s publicist.
Courtesy : www.indianexpress.com
Released on August 15 along with other Hindi movies like God Tussi Great Ho and Bachna Aye Haseeno, the film is being cited as a landmark in Gujarati cinema. It was released in 30 cinema halls across the state. The distributors claim that the film took the box-office by storm on the first day of its release and raked in more moolah than its Hindi counterparts.
The film stars Asrani and Mahesh Kanodia in major roles. The rags to riches story revolves around an ordinary grocery shop owner, played by Kanodia, who is supported by his friend, Asrani through thick and thin. After becoming a billionaire, Kanodia becomes haughty and wayward. However, its his three sons who teach him how to remain grounded.
Acknowledging the declining interest of the viewers in Gujarati films, the distributors said that BDDK has proved that if a film is released with well-set targets; has a good story, is of a superior production quality and delivers a proper treatment to the subject, then it can be a hit with the viewers.
That the film has been released simultaneously in 30 cinema halls across the state is in itself a big achievement for the Gujarati film industry, said Pradyuman C K, the film’s publicist.
Courtesy : www.indianexpress.com