Britain’s finance minister will unveil a plan to woo investment from emerging markets such as China and India, while also promoting British business talent overseas, two newspapers said.
Gordon Brown, the man seen as most likely to succeed Tony Blair as the next British prime minister, will announce the strategy as part of his 10th annual budget speech on Wednesday, The Times and The Financial Times reported.
Central to his bid to attract more foreign funds is a shake-up of UK Trade and Investment (UKTI), the agency responsible for marketing Britain abroad, The Times said, citing unnamed government sources.
Experts from the private sector are to be brought in to help with the "transformation" of the agency under new chief executive Andrew Cahn, a former industry director of British Airways, the newspaper reported.
Mr Brown will ask Mr Cahn to change the way Britain is marketed "particularly in high growth countries such as India and China," The Times said.The agency will be urged to work with academics and business people in various countries to attract more research and development to Britain.
Gordon Brown, the man seen as most likely to succeed Tony Blair as the next British prime minister, will announce the strategy as part of his 10th annual budget speech on Wednesday, The Times and The Financial Times reported.
Central to his bid to attract more foreign funds is a shake-up of UK Trade and Investment (UKTI), the agency responsible for marketing Britain abroad, The Times said, citing unnamed government sources.
Experts from the private sector are to be brought in to help with the "transformation" of the agency under new chief executive Andrew Cahn, a former industry director of British Airways, the newspaper reported.
Mr Brown will ask Mr Cahn to change the way Britain is marketed "particularly in high growth countries such as India and China," The Times said.The agency will be urged to work with academics and business people in various countries to attract more research and development to Britain.