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 July 5, 2008, 8:59 am
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  Ahmedabad.com

Oracle & SAP in battle over market shares

The gloves are off in the battle for the "enterprise software" market in the Asia-Pacific region, with Oracle Corporation deciding to go after the clients of SAP, the German enterprise software giant, which currently has an edge in the region with over 5,000 customers, compared to the over 4,000 Oracle customers.

Though the battle for market shares between Oracle and SAP has been going on, on the quiet, for the past few years, on Thursday Oracle said it plans to chase the SAP installed database, and was accelerating its "Oracle Fusion For SAP" initiative in the Asia Pacific, including India.

The initiative, announced by Craig Jones, vice-president (applications) at Oracle Asia-Pacific, in a conference call said that the company’s "SAP customer outreach programme" had found that "there was a growing interest among SAP customers in standards-based applications".

The programme, Mr Jones said in a presentation, found that 17 per cent of the respondents in India, from a sample of 899 SAP customers in Asia Pacific, wanted to "discuss how to reduce cost and complexity".

"They are considering alternatives to the costly and complex process of maintaining, upgrading or re-implementing their legacy systems, and to improve the overall quality of business information through effective integration and adaptive business applications," an Oracle statement said.

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