Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced the launch of its value-for-money FM radiophone—the C168. This is part of Motorola's expanded product portfolio designed to address the diverse needs and desires of mass-market consumers with compelling features, designs and technologies. The Motorola C168 comes packed with broad functionality and a range of features in sleek sophistication at an unbeatable price point of Rs 2990/-.
The new Motorola C168 is the only phone at this price to come with a 65K colour display and FM Radio. This stylishly thin and lightweight phone is specially designed for users on the go. It offers a storage capability of 600 phonebook entries and 250 SMS messages along with FM Radio, Multimedia Messaging Service (MMS), GPRS, WAP, zoom font, polyphonic ringtones, an excellent talk time of 500 minutes and standby time of 340 hours, a TFT display and comes with pre-loaded games.
Mr. Lloyd Mathias, Director Marketing, Mobile Devices, Motorola India, remarked, “The C168 reiterates Motorola’s commitment to delivering mobile communications to everyone. Building on the momentum of our mass-market portfolio, we aim to meet the diverse needs of today’s consumer. The C168 represents inspired design and a focus on the best of the basics, while providing valuable extras at a very affordable price to extend its usefulness even further”.
Over the past few months, Motorola has launched innovative marketing and sales strategies. The company signed on Bharti Teletech Limited as its national distributor. Earlier, Motorola tied up with GE Money to offer an interest free finance option to customers buying mid and hi-end Motorola phones thereby becoming the pioneer in offering financing for mobile phones. The company has also been very active in its product introductions during this period---- MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL and the MobileME Bluetooth accessories business. Motorola further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador --- actor, Abhishek Bachchan. As Motorola’s brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range.
The new Motorola C168 is the only phone at this price to come with a 65K colour display and FM Radio. This stylishly thin and lightweight phone is specially designed for users on the go. It offers a storage capability of 600 phonebook entries and 250 SMS messages along with FM Radio, Multimedia Messaging Service (MMS), GPRS, WAP, zoom font, polyphonic ringtones, an excellent talk time of 500 minutes and standby time of 340 hours, a TFT display and comes with pre-loaded games.
Mr. Lloyd Mathias, Director Marketing, Mobile Devices, Motorola India, remarked, “The C168 reiterates Motorola’s commitment to delivering mobile communications to everyone. Building on the momentum of our mass-market portfolio, we aim to meet the diverse needs of today’s consumer. The C168 represents inspired design and a focus on the best of the basics, while providing valuable extras at a very affordable price to extend its usefulness even further”.
Over the past few months, Motorola has launched innovative marketing and sales strategies. The company signed on Bharti Teletech Limited as its national distributor. Earlier, Motorola tied up with GE Money to offer an interest free finance option to customers buying mid and hi-end Motorola phones thereby becoming the pioneer in offering financing for mobile phones. The company has also been very active in its product introductions during this period---- MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL and the MobileME Bluetooth accessories business. Motorola further strengthened its relationship with consumers across India by unveiling the first Indian brand ambassador --- actor, Abhishek Bachchan. As Motorola’s brand ambassador, Abhishek will support marketing and branding efforts for the entire Mobile Device product range.