It’s no secret that milk and milk products major Amul has outlets in every corner of India — numbering about 800. These gigantic numbers have given them a pan-India reach. Ahmedabad alone has 100 Amul parlours,while Vadodara has about 40. And now, Amul plans to add another 3,000 parlours.
Amul’s vast consumer reach is not hidden from foreign giants also. And, foreign companies wanting to make inroads into India have often expressed their willingness to tie up with the Gujarat Co-operative Milk Marketing Federation (GCMMF) — that markets Amul dairy products — so that they can get a ready consumer market.
US chocolate major Hershey too has often expressed its desire to tie-up with Amul. Buoyant with these feelers, GCMMF is slowly readying itself for tie-ups with foreign brands.
General Manager (marketing) R S Sodhi said, “Amul plans to add 3,000 parlours in 2007-08. We have invited letter of interest for setting up parlours. Competent parties will be awarded Amul franchises.”
He said their aim was to reach out to the maximum number of consumers, which could be done by setting up corner shops in every locality.
And, he also said the investment in this was comparatively cheap. By investing Rs 1.25 lakh one could earn of Rs 10,000 a month.
Sodhi also said tie-up plans with Hershey were still in a preliminary stage, and it was difficult to say at this stage what type of alliance they were looking at.
He, however, admitted that Amul and Hershey officials had held three rounds of meeting but nothing concrete had come out of it.
He also preferred not to comment on Hershey inviting Amul to visit their US plant.
Courtesy : Expressindia.com
Amul’s vast consumer reach is not hidden from foreign giants also. And, foreign companies wanting to make inroads into India have often expressed their willingness to tie up with the Gujarat Co-operative Milk Marketing Federation (GCMMF) — that markets Amul dairy products — so that they can get a ready consumer market.
US chocolate major Hershey too has often expressed its desire to tie-up with Amul. Buoyant with these feelers, GCMMF is slowly readying itself for tie-ups with foreign brands.
General Manager (marketing) R S Sodhi said, “Amul plans to add 3,000 parlours in 2007-08. We have invited letter of interest for setting up parlours. Competent parties will be awarded Amul franchises.”
He said their aim was to reach out to the maximum number of consumers, which could be done by setting up corner shops in every locality.
And, he also said the investment in this was comparatively cheap. By investing Rs 1.25 lakh one could earn of Rs 10,000 a month.
Sodhi also said tie-up plans with Hershey were still in a preliminary stage, and it was difficult to say at this stage what type of alliance they were looking at.
He, however, admitted that Amul and Hershey officials had held three rounds of meeting but nothing concrete had come out of it.
He also preferred not to comment on Hershey inviting Amul to visit their US plant.
Courtesy : Expressindia.com