A study indicates that more women than men go online in the United States, defying the perception of the Internet as a male-dominated realm.
Approximately 97.2 million women use the Internet in the US, compared to 90.9 million men, according to research by eMarketer.
Women are inclined to use the Internet to accomplish tasks instead of as a diversion, said eMarketer senior analyst Debra Aho Williamson, author of the "Women Online" report, yesterday.
"Females, especially adult women, are more likely to use the Internet to get things done, rather than to have fun," the eMarketer report states.
Courtesy: Expressindia.com
Approximately 97.2 million women use the Internet in the US, compared to 90.9 million men, according to research by eMarketer.
Women are inclined to use the Internet to accomplish tasks instead of as a diversion, said eMarketer senior analyst Debra Aho Williamson, author of the "Women Online" report, yesterday.
"Females, especially adult women, are more likely to use the Internet to get things done, rather than to have fun," the eMarketer report states.
Courtesy: Expressindia.com