CNN plans to offer more local news through a new deal with Internet Broadcasting, a local TV news Web site network, to boost its stake in local online advertising sales.
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As part of the deal, in which CNN will also offer its national and international news to Internet Broadcasting's network of sites, CNN has purchased an undisclosed stake in the company.
CNN joins a team of investors including Hearst-Argyle Television, Post-Newsweek Stations, McGraw-Hill Broadcasting and Split Rock Partners.
Internet Broadcasting publishes news online for broadcasters NBC, Cox Television and other stations owned by its investors. The company said one in every 12 Americans who go online visits an Internet Broadcasting site.
Courtesy : Expressindia.com
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As part of the deal, in which CNN will also offer its national and international news to Internet Broadcasting's network of sites, CNN has purchased an undisclosed stake in the company.
CNN joins a team of investors including Hearst-Argyle Television, Post-Newsweek Stations, McGraw-Hill Broadcasting and Split Rock Partners.
Internet Broadcasting publishes news online for broadcasters NBC, Cox Television and other stations owned by its investors. The company said one in every 12 Americans who go online visits an Internet Broadcasting site.
Courtesy : Expressindia.com