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Archive > Inside City for 1999 > March

March 12, 1999

Rediscovering Rural India.

Prof. Anil Gupta.Eighty per cent of India may live in its villages, but there’s only one per cent that cares about them. Professor Anil Gupta, who is attached to the Centre for Management in Agriculture at IIM, Ahmedabad, is part of that small minority. Gupta, who hails from Buland Shahar in Uttar Pradesh, says he always questioned the urban neglect of rural India, perhaps because of his family’s inclination for social service.

A PhD in Commerce and management from Kurukshetra University in Haryana, he did research on the subject in 1985-86. But soon the realisation struck him that all his research was in English, the language of global communication but one that alienated him from the very source of his research — illiterate rural folk who would never know the fruits of his labour. This rankled and he founded the Honeybee network, which enabled rural inventors in different parts of the country to get in touch with one another. Though the HoneyBee Periodical is in English, it has regional language editions in ‘Tamil, Telugu, Kannada, Gujarati, Hindi, Punjabi and Bhutanese.

Winning the prestigious international PEW Conservation Scholar award instituted by the University of Michigan in 1993 proved to be the turning point. The award, which brought Rs 45 lakh, was utilised for setting up a non-governmental organisation called Society for Research and Initiative for Sustainable Technologies and Institutions (SRISTI).

The NGO later received funding from IDRC, Canada, Swedish Society for Nature Conservation, Macarthus Foundation, WWF and Gothenburg University.

The considerable resources that SRISTI has generated has enabled it to network with rural innovators in 71 countries.

Gupta, a man brimming with confidence in the rightness of his cause, says he is not afraid of the WTO and IPR regimes. Unlike Indian industry, which is running scared, he has quietly worked towards registering patent rights of rural innovators. Among the inventions are a three-wheeled tractor, an innovative pulley, a cotton thresher and a disease-proof variety of groundnuts. "If you are alert and knowledgeable, WTO and IPR are your greatest allies," he says with a confident smile. But the man who has taken modern management to the study of entrepreneurship and technological innovation to rural India says he has much more to do.

The search for more rural innovators through his regular shodh yatras continues. Because, as he points out, unschooled rural folks are not deadweight on the nation’s economy but a vital force which if harnessed can power India to superpower status in five years.

Related links:
SRISTI
UnescoWorld

Professor Anil Gupta

 

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