Alpha Guiarati channel to go on air from Tuesday

ZeeNetwork after the successful launch of Alpha Marathi, Alpha Bangla and Alpha Punjabi and recently two English channels, have now announced the launch of its 24-hour Alpha TV Gujarati beginning March 11.

Sharing the channel’s look with a select audience at Fortune Hotel Landmark, Madhvi Mutatkar, deputy CEO regional and English channel said, "Through our years of experience we have seen that people fall back on regional languages and would love to see something that essays their region’s language and culture. Since, we already had a stable base with the main network, a need was felt to have region specific channels."

The channel would reflect the culture, colour, passion, personalities, Interests and ethos of Gujarat and Gujaratis. Commenting on competition from Doordarshan and Gurjari (a new channel launched recently), Mutatkar said, "I do not see any competition from either of them.

For the moment, the channel has a couple of family soaps like Vansh (starring Dharniesh Vyas), Shraddha (starring Falguni Parlkh, Apara Mebta), Chal Maari Saathe 0 Jindagi (starring Arvind aidya, Manish Purohit), Asha (starring Padma Raani, Vipra Rawal) and Mast. The channel is also hoping to have a lot of mushairos, musicals and natak which are very popular in Gujarat . The first play, Kshan Vata Kshan starring Sarita Joshi will be telecast on March 26.

Besides plays, Gujarati blockbusters such as Machu Tara Vehta Pani, Sat Na Parkha, Naseeb Ni Balihari, Mehandi Rang Laagyo would be telecasted. The channel is also looking forward to regional events like Navratri which they promised would be telecast live and given due importance.

Republished from Asian Age