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Mudra to foray into
television serials again
Exactly
10 years after Mudra Videotec downed shutters of its software division
that had given the country popular serials such as Buniyaad, Rajni, Udaan,
Bodyline series and produced telefilms such as the Mahesh Bhatt-directed
Janam (Kumar Gaurav, Anita Kanwar), the company is reviving its once thriving
division.
Mr. Kaushik Roy, exceutive
director, Mudra, said, "What prompted us to be back in the same business
after 10 years is perhaps the business viability of it all. Seeing so
many channels and not so many software to accommodate the demand, we thought
this is the right time to revive the whole sector once again."
Primarily, Mudra Videotec
is creating software in eight Indian languages with prime importance being
given to Gujarati, Hindi, Telugu and Bengali at the moment. From Ahmedabad,
the first serial that’s perhaps going to be telecast on ETV will be a
comedy sitcom. "Though we have not identified the directors and the
main actors of the serial, the paperwork is on and this might be one of
our first productions after the revival," said a Mudra spokesperson.
According to Mr. Roy, several
channels look for outsourcing software from outside producers where their
productions would come handy. Queried on whether they would produce and
market their own software, Mr. Roy said, "That depends on the situation.
Some software do not need marketing but when we did the famous Bodyline
series, it needed marketing."
The company has identified
ETV, Alpha Gujarati, Star Hindi and Doordarshan has the prime channels
for providing software. Though the company officials were tightlipped
on the type of software they were chalking out for Gujarati, Mr. Roy hinted
that most likely family dramas would be given top priority.
A couple of years back, the
company had once tried to revive the production unit but met with little
success but with renewed vigour, the company is hoping that they would
be able to recreate the same magic that had swept the Indians off their
feet.
Republished from The Asian Age
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