e-cards spell ctrl+del for postal greetings

However, with the ever-increasing popularity of Internet and postal charges getting expensive, most people prefer to send e-cards. Not only does it make sound economy, it is also just few clicks away.

A.G. Sheikh, supervisor of General Post Office, said, "We have made special arrangements for Diwali, wherein we keep separate sacks for each state so that it cuts out segregation of mail and ensures speedy delivery."

Senior postmaster S.S. Vaishya, Ellisbridge post office, told The Asian Age that since the Internet has come into being sending a card is the tradition only few like to indulge in.

Even the card shop owners are feeling the pinch of Internet popularity.

Most card shop owners feel that e-cards have altogether put an end to their business. "It’s only the middle age people, and those not well versed in computer operations, who buy the greeting cards. The young generation is very net savvy," said Bhavin Shah of Friends Card and Gift shop.

Sunil Shah, owner of Hallmark Cards and Gifts, said till now the sales is down and as the conditions are he doubts that the sales will improve.

However, Marmik Shah of Feelings Cards and Gift shop said, "Our business has not suffered due to the e-cards as our regular customers buy paper cards and new customers also keep coming."

Republished from The Asian Age