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Archive > ARTICLES

Headless TCGL sours state's plans for gusty Millennium fest

In spite of fabulously drawn up plans, Gujarat may miss the Millennium opportunity of attracting tourists to its shore. One of the main reasons behind this is the lack of a functioning of managing director (MD) at the Tourism Corporation of Gujarat Limited (TCGL) for the last three months, which is putting a severe strain on the organisation.

Though the Millennium marketing is in the hands of a committee headed by none other than the minister for industries & tourism, Suresh Mehta, TCGL plays a vital co-ordinating role and the MD has been the spokesperson-cum—marketing person behind the plans.

Since Mr Jayant Parimal, TCGL’s last MD was transferred, Mr Rajendra Bhatt has been appointed in his place as MD-incharge, with a well accepted fact that he is only standing in till a new MD is brought in.

A totally MD-oriented organisation, TCGL has in its 20 years of existence seen 13 MDs. The rapid changes, affecting any kind of long-term planning and development have shown on the organisation’s performance leaving it completely bereft of any competitive edge.

With tourism projects totaling an investment of around Rs 1,000 crore in the pipeline, a five-fold increase in the tourism proposal this year and an increase in some departments of the Corporation’s departments like tourism information bureau (TIB), the Corporation is right now at a crucial stage of either taking off or just caving in.

"As far as the Millennium goes, we have even taken bookings. As for the organisation, what can I say? With a total of around 560 employees on the payroll of TCGL, we have just one Class I officer, when we need at least a dozen. There is no pyramidal structure, which can function in the absence of an MD. All our fairs and festivals, announcements and decisions are at a standstill," says a senior officer, at TCGL.

Among the people who are crying hoarse are also the Heritage Owners’ Association who have announced a major event, The Gujarat Durbar as the Millennium attraction. "We have no one co-ordinating, we have no one to go to with our problems and we have nobody marketing our event. It’s as if no one is interested. In the absence of all this, we are going to find it very difficult to hold such a major event," says Mr Harendrapal Singh, secretary of the association who had even written a letter signed by the Association members protesting Mr Parimal’s transfer, so close to the Millennium.

Within the year, Gujarat has seen much development on its tourism front. Whether in the form of investments pouring in, joint ventures, the announcement of ambitious plans like coastal development, a tourist village built on international bidding at Ahmedpur-Mandvi, building on the pilgrimage locations or the chartering the Royal Orient for the Millennium, or even selling Kutch to the West at the last Berlin Travel Fair.

"Most of these have been promoted and had been possible because of a leader and in the absence of that, I see an ailing tourist industry in the state," says a spokesperson from the organisation.

 

 

 

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