This festival has threefold significance. It is the day on which
Brahmins change their sacred thread, sisters tie rakhi to their brothers,and seafaring communities worship the sea.

On Shravan Sud 15 when the moon is in the constellation of Shravan the Brahmins, while changing their sacred thread, rededicate themselves to study the vedas and persue spiritual upliftment. Whereas generally the day is celebrated by all the sections of Hindu society as the day dedicated to love of sister for her brothers. The practice of tying the rakhi or the protective knot, symbolising the good wishes has been an ancient one. Kuntamata of Mahabharat had tied rakhi to her grandson abhimanyu. Another important historic incident narrates how the queen Jhorabai of Mewad summoned the help of emperor Humayun against the invading forces of Gujarat Sultan by sending him a rakhi.

The day is also celebrated as Nariyeli Punam in the coastal areas of the state. The seafarers worship sea by offering coconuts and set sails after a monsoon break.